Fellas, we get it — skin care can be intimidating. Whether it’s your mom, sister, cousin or girlfriend, you might be put off by what looks like a carry-on suitcase full of makeup and skin care products they bring with them wherever they go. But it doesn’t have to be that complicated.
The numbers don’t lie; studies* show that only 42% of men use a moisturizer and only 32% use a facial cleanser on a regular basis. Although the world of skin care is still perceived as feminine, the men’s beauty industry is growing explosively — valued at $6 billion in the U.S. and $33 billion globally.
If we look at the packaging, messaging and branding, however, it’s no secret that the majority lean on the feminine side. Does that mean that men should stick with their hand-soap-for-face-wash skin care routine? Are all men just naturally blessed with amazing skin? The answer is no.
Just like women, men also face skin care concerns such as acne-prone skin, large pores, rosacea, eczema, fine lines and more. However, when asked what they look for around a skincare routine, you’ll find the majority of men boiling it down to 3 essential components — it solves a problem, it’s easy and convenient, it’s at a good price point.
Well my dudes, If you are a male reading this and everything is resonating with you, we have a simple 5-step routine that you can adopt literally today.
Step 1. Cleanse
Step 2. Hydrating serum
Step 3. Moisturize
Step 4. Sunscreen (day-time only!)
Step 5. Retinol gummy
At embody, our approach to skincare is like our approach to life: simple and fun! We don’t want cumbersome 20-step skincare regimens either because seriously, who has the time for that?
This is why we created the world’s first retinol gummy. Loved by thousands of users, it’s been shown that fine lines and wrinkles have reduced, skin is brightened and flare ups from concerns like rosacea and eczema have lessened. The best part? It tastes like a delicious strawberry dream and is the perfect way to start or end your day.
*Source- Lightspeed GMI/Mintel 2016. Study on 997 male internet users ages 16+