SWEETY HIGH | The Best Asian-American Beauty Brands to Discover This AAPI Month (and Love All Year Long)

May is Asian-American and Pacific Islander (AAPI) Heritage Month, and while we believe in shopping great Asian-American-owned brands every month of the year, now is the perfect time to discover new favorites.  Not sure where to start with beauty brands? We're constantly trying all of the latest and greatest brands to help you take the guesswork out of the shopping experience. Just keep scrolling to find out more about our favorite AAPI-owned and -founded brands, and the great people behind them. Beauty starts from the inside out, which is why Jenn Chung created the edible skincare brand, embody. Jenn immigrated to the U.S. with her mom when she was just 1 year old. When she struggled with acne as a teen, her mother suggested holistic treatments, and as she got older, she realized just how important it was to focus on internal health for an external glow. embody launched the world's first retinol gummy in 2020, supplementing and even replacing topical beauty products, making it fun, convenient and ultra tasty to enhance your skin.

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By Amanda McArthur

Published May 3, 2023